Introducing

Pearl

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Every last drop. No squeezing.

The Pearl case open, showing a toothbrush and toothpaste tube side by side with the one-touch roller that presses out a perfect dab

You earned the patent and built something no toothpaste tube can do on its own: an easy pull that rolls out every last drop, with no hard squeezing. This is the brand that lets a buyer, a caregiver, or a household see exactly why that matters.

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Prepared exclusively for

Annette Burton

Scroll to see the brand ↓

The Brand Promise

Brushing, made effortless.

For most of us, squeezing a tube is nothing. For someone with arthritis, weak grip, or hands that just do not cooperate the way they used to, it is a small daily struggle. Pearl ends it. Drop a tube inside, give the press one easy pull, and it rolls the tube flat, laying a clean line of paste right where it belongs. No wringing. No mess. No waste. Effortless for the people who need it most, and a quiet luxury for everyone else.

"Every last drop. No squeezing."

"One easy pull. Every time."

"Dignity in the daily routine."

"Down to the very last drop."

The voice: warm, dignified, inclusive. Premium without being clinical. Built for the people who struggle with a tube, and the households who simply want their morning to feel a little more effortless.

The Product

One easy pull. Every last drop.

Your patent. A slim travel case that holds your toothbrush and toothpaste together, with a press that glides on two rails up the tube and rolls out every last drop. No squeezing, no batteries, no waste. It closes into a slim case that travels with you.

A hand sliding the Pearl press down the rails to roll a clean line of paste out of the tube

What makes it different

An easy pull does the work. A press glides on two slim rails up the toothpaste tube and rolls it flat, pushing a clean line of paste out the nozzle. No hard squeezing, no force.
Uses every last drop. The press works the tube top to bottom, so nothing gets left behind. No more wrestling a near-empty tube.
Swap a tube in seconds. Slide the press back to the top, drop in a fresh standard tube, and keep going.
Brush and paste, side by side. Each rides in its own channel inside the case, clean and ready, and the lid snaps shut to keep everything dust-free.
Closes into a slim travel case. Brush, paste, and the roller-press snap shut into one slim case that slips into a bag, so the whole routine goes with you.
Purely mechanical. No batteries, no charging, no electronics to fail. It just works, every time.
Patent-protected. US 12,599,220 B2. The roll-out toothpaste case, claimed first.

Who Pearl Is For

For the hands that need the help most.

A squeeze is invisible until you cannot do it. Pearl gives that small moment back, with dignity, to the people who feel it every morning.

Pearl placing a clean line of toothpaste onto a toothbrush at the sink, no squeezing

One easy pull, and the struggle is gone.

For someone living with arthritis or limited hand strength, wringing a toothpaste tube can mean a sore grip or a paste-smeared counter before the day even starts. Pearl turns that into a single, gentle pull.

Arthritis & limited grip. No twisting, no squeezing, no force required. One easy glide does the work.
Seniors & aging in place. A more independent routine, and one less thing to ask for help with.
Kids learning to brush. A perfect dab every time, with no half-a-tube messes on the sink.
Every household. Less waste, less mess, a cleaner counter, and a morning that simply feels easier.

The Licensee View

What a housewares brand sees when they look you up.

Right now a buyer at OXO Good Grips or a category manager at Target searches "Pearl toothpaste case" and finds a patent PDF. Here is the picture they need to find instead: a brand, with an accessibility story, not a parts list.

Google

pearl toothpaste case roller

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www.pearlcase.com

Pearl — Every last drop. No squeezing.

The slim travel case that rolls every last drop out of the tube, no squeezing. Built-in brush holder. Designed for easy grip and every household. Patent US 12,599,220 B2.

instagram.com/pearl.home

Pearl (@pearl.home) · Instagram

Every-drop demos, accessibility tips, caregiver stories. A warm, growing community of households and care families.

www.pearlcase.com/journal

The Pearl Journal — Easier mornings, by design

Accessible living, aging in place, and the small fixes that give independence back. SEO-active. Drives waitlist and wholesale inquiries.

linkedin.com/company/pearl-home-care

Pearl Home & Care · Company Profile · LinkedIn

Founded by Annette Burton. Patent-protected zero-waste toothpaste case. Open to licensing and retail partnerships.

A business, not a patent.

When a buyer at OXO Good Grips, Colgate, Crest, Oral-B, or a modern oral-care brand like Quip looks you up, they should find a brand with a voice, an audience, and a clear accessibility story. That is what gets the meeting.

Accessibility is a real market.

Easy-grip, no-strain housewares is a proven, growing category, exactly the lane OXO built its name on. Pair that with everyday no-waste convenience and Pearl speaks to both the care aisle and the home aisle.

Multiple paths, one foundation.

License to a housewares or oral-care brand. Sell direct on a real launch site. Pitch QVC, Bed Bath, or Target home. Every path opens once the brand exists.

Your Platform

The 10X Launch Center.

Your whole brand, in your pocket. Every licensing email, every caregiver who wants one, every retail buyer, every parent in your DMs, one inbox, one place, one phone.

9:41● ● ●

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Licensing — OXO Good Grips2h

"Saw Pearl on LinkedIn. The easy-grip, zero-waste angle is exactly where our accessible-home line is headed. Free for a call?"
IG

Dana, occupational therapist5h

"I work with arthritis patients and this is brilliant. Where can I send my clients to buy one?"
SMS

Megan, mom of two8h

"My kids waste half a tube every week. Is the waitlist still open? I need this one."
f

QVC — Buyer, Home1d

"Following up on the intro. We think Pearl could be a strong on-air demo. Can we talk timing?"
G

Better Aging Magazine2d

"Featuring Pearl in our accessible-living gift guide. A few questions for the founder?"

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Inbox

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Contacts

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Sales

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Calendar

Live preview · the Pearl inbox

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Every licensing inquiry, one inbox
When the OXO buyer or the QVC team reaches out, you see it the moment it lands. Nothing slips through.
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Your waitlist and wholesale, live
Every caregiver, parent, and clinic that signs up is visible. Proof of demand the next time a manufacturer asks who actually wants this.
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Your content engine, scheduled
Accessibility tips, every-drop demos, caregiver stories, drafted in the Pearl voice, queued and posted on cadence.
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Every contact remembered
When a curious parent becomes a repeat buyer, the platform holds the whole history of the conversation.

And on your desktop, the whole month at a glance.

Every post, email, and blog, scheduled in advance and drafted in your voice.

🔒app.10xconvert.com/pearl/social-planner

Social Planner

16 posts scheduled this month · 4 channels connected

Month Week List

June 2026

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Today

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Sun

Mon

Tue

Wed

Thu

Fri

Sat

IG · Every-drop demo

FB · Easy-grip tip

✉ Welcome 01

IG · The last drop

✉ Welcome 02

📝 Blog: Brushing with arthritis

IG · Caregiver story

FB · Kids learning to brush

✉ Welcome 03

IG · One-touch reel

📝 Blog: Aging in place

IG · No-waste fact

FB · No-waste fact

✉ Welcome 04

📰 Press: accessibility

IG · Travel-ready tip

📝 Blog: Caregiver guide

FB · Waitlist open

✉ Welcome 05

IG · Demo day ✨

Every blog post, every email, every social post, visible on one calendar, scheduled in advance, drafted in your voice. You see what is coming. We do the work.

Your Team

The people who would build Pearl with you.

Small, senior, accountable. You always know who is working on what.

Build Lead

Site & Platform

Your primary point of contact once we start. Builds your site, your platform, and your waitlist, and stays close through the whole foundation phase.

Marketing & Growth

Strategy

Your growth partner once the brand is live. Strategy, content direction, and the long arc toward your first real licensing conversation.

Social & Creative

Content

The visual storyteller who shapes how your brand shows up across every channel, making sure each piece earns its place.

Operations

Quality Control

The operational backbone that keeps your brand consistent across blogs, social, and every customer touch point. The second set of eyes on everything that goes out.

Your Partner

Managing Partner

Your relationship starts here and stays here. I am in every meaningful moment: strategy, introductions, and the licensing path. The buck stops with me.

What We'd Build

Everything Pearl needs to be taken seriously.

When OXO, Colgate, or a Target buyer looks you up next, this is the picture they will find.

The Complete Brand Build

Complete brand identity, refined name, voice, logo system, palette, typography
The Pearl brand site, home, product, accessibility story, FAQ, waitlist
Editorial blog (The Pearl Journal), first three posts written in your voice
Welcome email series + ongoing newsletter
Social presence, Instagram, Facebook, LinkedIn, set up & growing
Press-ready brand kit for licensing outreach (PDF deck + image library)
The 10X Launch Center, every inbox, every contact, every signup, one place
A dedicated team behind you, for as long as you need us

"You have the patent and the device made.
Let's give it the brand it deserves."

Let's make Pearl real

We will walk through the investment together on our next call.
I will follow up to book it with you.